This week, we’re talking about “Modern Family,” Netflix viewership and the egg that made waves on Instagram.

Super Bowl sees big ad spend. Ad Age editor Brian Braiker reviewed each of the big Super Bowl ads, doling out judgments to the brands who advertised during the big game. Research firm Kantar Media estimated in-game ad spending was $382 million, the third-largest after 2017 and 2018. Anheuser-Busch Inbev was the biggest spender. (Ad Age)

Modern Family gets one last season. The show, ABC’s top rated comedy and second highest rated series on the network behind Grey’s Anatomy, was signed for an eleventh season. (Deadline)

Netflix numbers. The streaming service said its viewing in the U.S. was down about 32% compared to a normal Sunday. FX CEO John Landgraf said Netflix “is not telling you the whole story” about ratings during remarks at the Television Critics Association’s winter press tour, saying the streaming service doesn’t follow accepted TV viewership metrics. (Get the full breakdown from Variety.)

Hulu’s Insta-famous egg. You might’ve heard an egg recently unseated Kylie Jenner’s baby as the most-liked Instagram post of all time. After a record 52 million likes, the egg, named Eugene, made another appearance in a 30-second commercial that aired on Hulu around the Super Bowl. The spot from Mental Health America (produced with Hulu) is about the effects social media has on health. The creators of the egg said though they have gotten plenty of interest in collaboration, they’re “less interested in money than promoting positivity.” And they’re looking for more causes for Eugene to promote. (NYT)

See last week’s trends in TV.

Posted by Felicia Greiff