This week we’re recapping mobile shopping data, NFL Turkey Day ratings, YouTube news and more.
Mobile shopping accounts for almost half of online holiday shopping. According to Adobe Analytics, phones garner 48% of holiday traffic to retail sites, compared to 44% on desktop and 8% on tablet. Desktops make up 44% of visits; tablets, 8.2%. On Cyber Monday, total phone sales hit $2.2 billion. (CNET)
NFL Thanksgiving Day game viewership is up. All three of the NFL games that aired on Turkey Day last week brought in bigger ratings than last year’s games. Fox’s broadcasts averaged more than 30 million viewers. (Variety)
YouTube’s original programming is now free of charge. YouTube made original shows and movies free and ad-supported. YouTube originals used to only be available to subscribers of ad-free service YouTube Premium. (The Verge)
Data breaches shake consumer trust. A July 2018 survey by Mobile Ecosystem Forum showed about a third of people feel they have some control over how their personal data is used by mobile apps and services. Thirty-six percent of respondents said they felt they didn’t have a choice in how apps could use their data. (eMarketer)