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TV Ad Tech 101: Let’s Learn About Distribution Partners

This is Class 5 where we will learn about Distribution Partners. In case you missed it, catch up on previous classes.  The TV landscape is complex and constantly...

/ August 2, 2021
Television streaming video media TV on demand

TV Ad Tech 101: Let’s Learn About Media Types

This is Class 4 where we will learn about Media Types. In case you missed it, catch up on previous classes.  The TV landscape is complex and constantly...

/ July 27, 2021
Television streaming video media TV on demand

TV Ad Tech 101: Let’s Learn About Viewing Experience

This is Class 3 where we will learn about Viewing Experience. In case you missed it, catch up on previous classes.  The TV landscape is complex...

/ July 19, 2021

Cadent Launches Aperture Platform To Support Cross-Screen Multi-Seller Addressable TV Marketplace

Premium Inventory from DISH TV, SLING TV, National Networks, and U.S. MVPDs, representing 62%+ of all U.S. addressable impressions, now available through a self-service platform.

/ July 13, 2021
Television streaming video media TV on demand

TV Ad Tech 101: Let’s Learn About Premium Content

This is Class 2 where we will learn about Premium Content. In case you missed it, catch up on Class 1, Campaign Objectives. The TV landscape is complex and...

/ July 12, 2021

Fireside Chat Replay: Henkel’s Melinda V. Johnson and Cadent’s Lauren Treinen

Last week, Cadent Account Executive, Lauren Treinen hosted a fireside chat with Henkel Director of Marketing, Hair, Melinda V. Johnson as a part of the Brand Innovators’...

/ July 8, 2021
Television streaming video media TV on demand

TV Ad Tech 101: Let’s Learn About Campaign Objectives

This is Class 1 where we will learn about Campaign Objectives. To continue reading, check out the TV Ad Tech 101 page. The TV landscape...

/ July 6, 2021

Fireside Chat Replay: Headspace’s Valerie Kaplan and Cadent’s Paul Alfieri

Last week, Cadent CMO, Paul Alfieri hosted a Cannes fireside chat with Headspace CMO, Valerie Kaplan. They discussed Kaplan’s experience joining a company remotely, the...

/ June 29, 2021

Pride at Cadent: Jordan Dunnigan, Human Resources Generalist

June is Pride Month, a time to celebrate individuals who identify as Lesbian, Gay, Bisexual, Transgender and Queer, as well as the history of LGBTQ+ rights movement.   In 2021,...

/ June 21, 2021

5 Lessons in Leadership from Sports’ Top Advertisers

Executives from across the world of sports marketing and sponsorships share their view on what it means to be a woman in sports leadership as...

/ May 19, 2021

Life at Cadent: John Dragan, Senior Manager, AMO Operations

John Dragan, Senior Manager, AMO Operations, has been with Cadent since before it was known as Cadent! Over the years, his role has ebbed and...

/ July 23, 2021