Cadent to Expand Automated Addressable Linear and VOD Advertising Platform across Europe with Liberty Global

Cadent's advanced TV platform to be launched across Liberty Global's footprint in 2021

/ January 5, 2021

How Cadent Functions Like an In-House Ad Tech Team to Operators

Read why Cadent's patented addressable linear TV solution plays a critical role for our partners, including Liberty Global

/ January 5, 2021

Empower® Selects Cadent Platform to Power Advanced TV Execution for Customer Journey-Focused EMerge Platform

Cadent Introduces Next-Generation Advanced TV Platform, Bringing Together Linear and Next-Generation TV Tools for Marketers

/ December 17, 2020

What’s the Right Way to Get Started with CTV and OTT?

Anyone who is in-market and learning is doing the right thing

/ December 4, 2020

Cadent’s Future of TV Summit: Watch Sessions On-Demand

How can marketers reach their audiences next year? Cadent held a virtual summit with brand marketers to discuss

/ December 2, 2020

Define This for Me: Device Graph

A device graph can offer marketers the ability to strategically plan and optimize their TV campaigns.

/ November 27, 2020

Maximize Your TV Reach with Strategic Broadcast Buys

Let’s explore broadcast – what makes it a strategic choice today and why broadcast and cable together are a powerful combination.

/ November 24, 2020

Acxiom Selects Cadent as TV Data Activation Partner for Leading Brand Marketer Clients

Through Cadent Advanced TV Platform, Acxiom Data Will be Available to Activate Across Indexed Linear, Addressable TV, OTT and CTV

/ November 23, 2020

How Cadent Supported Employee Well-Being This Year

In a challenging year, Cadent's Be Well program became even more important to supporting employee health.

/ November 20, 2020

Catalina Chooses Cadent as TV Graph and Analytics Partner, Powering the Orchestration of Marketers’ Cross-Platform Campaigns

Partnership Will Enable Catalina Advertisers to Reach Audiences at Scale, Optimizing and Measuring Across High-Indexed Linear TV, Addressable TV, and OTT

/ November 18, 2020