Why Addressable Advertising Is a Core Component of Smart Pharma Marketing

Pharma marketers have more opportunities than ever to connect with consumers

/ July 18, 2019

How Data-Driven TV Connects Auto Marketers with Their Audiences

Successful omnichannel automotive marketing balances awareness and one-to-one targeting

/ July 16, 2019

How Film Sentiment Impacts VOD Rental Success

From critical darlings to crowd pleasers, we took a closer look at sentiment scores

/ July 10, 2019

This Week in TV News: ‘Stranger Things’ Returns and the Women’s World Cup

Don't miss the latest and greatest in TV news.

/ July 3, 2019

2019 Cannes Lions Trends: Transparency and a Focus on Culture

The advertising industry's annual festival of creativity brought industry hot topics into focus.

/ June 21, 2019

How Cadent Addressable and Data-Driven Linear Give TimberTech an Edge Over the Competition

Using Cadent Advanced TV Platform, TimberTech precisely targets audiences

/ June 17, 2019