4 Tips to Elevate Your CTV Strategy
Guest Author: Keelia Schumacher, Senior Director of Sales, Data Axle As we head into 2022, it’s expected that 60% of American consumers will be watching...
CPG, PBT, and TV — A Winning Audience Combination for 2022
Guest Author: Tom Eaton, SVP, Programmatic & TV Solutions, NCSolutions As brands continue to refine their media plans for 2022, they are thinking about how...
Finding Sports Fans Across the Fragmented TV Landscape
Let’s explore how marketers can make the most of media buying for sports programming
Why Automation & Collaboration Will Scale Addressable TV
[A version of this post originally published on Ad Age.] In today’s world, where viewers curate their own “must watch TV” across a combination of content...
Veterans Day at Cadent: James Bentley, Senior Cloud Manager
In honor of Veterans Day, we are proud to stand with the individuals who served and sacrificed in the U.S. military. At Cadent, we recognize the value that Veterans bring to...
Octillion Selects Cadent Aperture Platform to Enable Sales Lift Measurement from OTT & CTV Advertising
NEW YORK, Nov. 11, 2021 /PRNewswire/ — Cadent, the TV advertising technology company, today announced an expanded partnership with Octillion, the platform as a service company for...
Hispanic Heritage Month at Cadent: Patricia Van Nostrand
Hispanic Heritage Month is September 15th to October 15th – a month to celebrate the history and diversity of Hispanic cultures. This year’s theme, “Esperanza: A Celebration of Hispanic Heritage...
Hispanic Heritage Month at Cadent: Joan Gonzalez-Delia
Hispanic Heritage Month is September 15th to October 15th – a month to celebrate the history and diversity of Hispanic cultures. This year’s theme, “Esperanza: A Celebration of Hispanic Heritage...
Hispanic Heritage Month at Cadent: Erin Minjares
Hispanic Heritage Month is September 15th to October 15th – a month to celebrate the history and diversity of Hispanic cultures. This year’s theme, “Esperanza: A Celebration of Hispanic Heritage...
Webinar: How Speaking the Language of Data Will Drive Success for Addressable TV
Today’s marketing is defined by the growing need for improved measurement and attribution. When reflecting on the TV landscape, you discover that addressable TV enables...
Fireside Chat Replay: Citi’s Mike Venables and Cadent’s Jim Tricarico
Earlier this week, Cadent President of Sales and CRO, Jim Tricarico led a fireside chat with Mike Venables, Managing Director, Head of Media at Citi for the Brand Innovators’ Fall 2021...
Livecast Replay: Women Leaders Shaping the Basketball & Sports Marketing Landscape
Last week, Cadent Account Executive, Lauren Treinen hosted a panel with Christy Hedgpeth, COO, WNBA for NBA/WNBA, Kate Johnson, Director and Head of Global Sports...
TV Ad Tech 101: Let’s Learn About Delivery Device & Method
This is Class 6 where we will learn about Delivery Device & Method. In case you missed it, catch up on previous classes. The TV landscape...
TV Ad Tech 101: Let’s Learn About Distribution Partners
This is Class 5 where we will learn about Distribution Partners. In case you missed it, catch up on previous classes. The TV landscape is complex and constantly...
TV Ad Tech 101: Let’s Learn About Media Types
This is Class 4 where we will learn about Media Types. In case you missed it, catch up on previous classes. The TV landscape is complex and constantly...
TV Ad Tech 101: Let’s Learn About Viewing Experience
This is Class 3 where we will learn about Viewing Experience. In case you missed it, catch up on previous classes. The TV landscape is complex...
Cadent Launches Aperture Platform To Support Cross-Screen Multi-Seller Addressable TV Marketplace
Premium Inventory from DISH TV, SLING TV, National Networks, and U.S. MVPDs, representing 62%+ of all U.S. addressable impressions, now available through a self-service platform.
TV Ad Tech 101: Let’s Learn About Premium Content
This is Class 2 where we will learn about Premium Content. In case you missed it, catch up on Class 1, Campaign Objectives. The TV landscape is complex and...
TV Ad Tech 101: Let’s Learn About Campaign Objectives
This is Class 1 where we will learn about Campaign Objectives. To continue reading, check out the TV Ad Tech 101 page. The TV landscape...
5 Lessons in Leadership from Sports’ Top Advertisers
Executives from across the world of sports marketing and sponsorships share their view on what it means to be a woman in sports leadership as...
