This Week in TV News: Video Fitness Classes and the Best Creative of the Moment
Plus, imagine how the characters on VEEP would react to the pandemic.
Reach Sports Fans, Wherever They’re Watching
Cadent Advanced TV Platform helps advertisers find sports viewers as they watch different programming
This Week in TV News: TV Shows to Binge and Coke’s Times Square Ad
Plus, famous alcohol branding applied to hand sanitizer bottles.
This Week in TV News: Late-Night Shows Go Audience-Free
Plus, ESPN and Hallmark refresh their programming in light of the novel coronavirus.
Three DTC Challenges Marketers Can Address with Advanced TV
Direct-to-consumer brands are facing new hurdles. Data-driven TV can help.
This Week in TV News: the Koolaid Man Goes MIA and VW Premieres an Ad Series
Plus, data's impact on profitability.
How Addressable TV Is Changing Auto Marketing
An interview with Sr. Director of Addressable Stephen Eidelman and auto journalist Jim Motavalli
This Week in TV News: TikTok Users and Jif’s GIF Peanut Butter
Plus, the news medium that U.S. consumers trust most.
This Week in TV News: A Moldy Whopper and the Brands Gen Z Likes Best
Plus, a new record for Democratic primary debate viewership.
This Week in TV News: The Oscars Viewership and Sprite Ginger
Plus, a new project from the IAB.
