4 Tips to Elevate Your CTV Strategy

Guest Author: Keelia Schumacher, Senior Director of Sales, Data Axle As we head into 2022, it’s expected that 60% of American consumers will be watching...

/ December 8, 2021
Grocery store aisle with shelves reflected on polished floor

CPG, PBT, and TV — A Winning Audience Combination for 2022

Guest Author: Tom Eaton, SVP, Programmatic & TV Solutions, NCSolutions As brands continue to refine their media plans for 2022, they are thinking about how...

/ December 1, 2021

Finding Sports Fans Across the Fragmented TV Landscape

Let’s explore how marketers can make the most of media buying for sports programming

/ November 18, 2021
Map of the United States depicting TV landscape

Why Automation & Collaboration Will Scale Addressable TV

[A version of this post originally published on Ad Age.] In today’s world, where viewers curate their own “must watch TV” across a combination of content...

/ November 16, 2021
American flags

Veterans Day at Cadent: James Bentley, Senior Cloud Manager

In honor of Veterans Day, we are proud to stand with the individuals who served and sacrificed in the U.S. military. At Cadent, we recognize the value that Veterans bring to...

/ November 11, 2021

Octillion Selects Cadent Aperture Platform to Enable Sales Lift Measurement from OTT & CTV Advertising

NEW YORK, Nov. 11, 2021 /PRNewswire/ — Cadent, the TV advertising technology company, today announced an expanded partnership with Octillion, the platform as a service company for...

/ November 11, 2021
Papel picado at night

Hispanic Heritage Month at Cadent: Patricia Van Nostrand

Hispanic Heritage Month is September 15th to October 15th – a month to celebrate the history and diversity of Hispanic cultures. This year’s theme, “Esperanza: A Celebration of Hispanic Heritage...

/ October 15, 2021
Papel picado at night

Hispanic Heritage Month at Cadent: Joan Gonzalez-Delia

Hispanic Heritage Month is September 15th to October 15th – a month to celebrate the history and diversity of Hispanic cultures. This year’s theme, “Esperanza: A Celebration of Hispanic Heritage...

/ October 8, 2021
Papel picado at night

Hispanic Heritage Month at Cadent: Erin Minjares

Hispanic Heritage Month is September 15th to October 15th – a month to celebrate the history and diversity of Hispanic cultures. This year’s theme, “Esperanza: A Celebration of Hispanic Heritage...

/ October 5, 2021

Webinar: How Speaking the Language of Data Will Drive Success for Addressable TV

Today’s marketing is defined by the growing need for improved measurement and attribution. When reflecting on the TV landscape, you discover that addressable TV enables...

/ September 28, 2021

Fireside Chat Replay: Citi’s Mike Venables and Cadent’s Jim Tricarico  

Earlier this week, Cadent President of Sales and CRO, Jim Tricarico led a fireside chat with Mike Venables, Managing Director, Head of Media at Citi for the Brand Innovators’ Fall 2021...

/ September 23, 2021

Livecast Replay: Women Leaders Shaping the Basketball & Sports Marketing Landscape

Last week, Cadent Account Executive, Lauren Treinen hosted a panel with Christy Hedgpeth, COO, WNBA for NBA/WNBA, Kate Johnson, Director and Head of Global Sports...

/ August 17, 2021
Television streaming video media TV on demand

TV Ad Tech 101: Let’s Learn About Delivery Device & Method

This is Class 6 where we will learn about Delivery Device & Method. In case you missed it, catch up on previous classes.  The TV landscape...

/ August 9, 2021
Television streaming video media TV on demand

TV Ad Tech 101: Let’s Learn About Distribution Partners

This is Class 5 where we will learn about Distribution Partners. In case you missed it, catch up on previous classes.  The TV landscape is complex and constantly...

/ August 2, 2021
Television streaming video media TV on demand

TV Ad Tech 101: Let’s Learn About Media Types

This is Class 4 where we will learn about Media Types. In case you missed it, catch up on previous classes.  The TV landscape is complex and constantly...

/ July 27, 2021
Television streaming video media TV on demand

TV Ad Tech 101: Let’s Learn About Viewing Experience

This is Class 3 where we will learn about Viewing Experience. In case you missed it, catch up on previous classes.  The TV landscape is complex...

/ July 19, 2021

Cadent Launches Aperture Platform To Support Cross-Screen Multi-Seller Addressable TV Marketplace

Premium Inventory from DISH TV, SLING TV, National Networks, and U.S. MVPDs, representing 62%+ of all U.S. addressable impressions, now available through a self-service platform.

/ July 13, 2021
Television streaming video media TV on demand

TV Ad Tech 101: Let’s Learn About Premium Content

This is Class 2 where we will learn about Premium Content. In case you missed it, catch up on Class 1, Campaign Objectives. The TV landscape is complex and...

/ July 12, 2021
Television streaming video media TV on demand

TV Ad Tech 101: Let’s Learn About Campaign Objectives

This is Class 1 where we will learn about Campaign Objectives. To continue reading, check out the TV Ad Tech 101 page. The TV landscape...

/ July 6, 2021

5 Lessons in Leadership from Sports’ Top Advertisers

Executives from across the world of sports marketing and sponsorships share their view on what it means to be a woman in sports leadership as...

/ May 19, 2021