Standardized Addressable Reporting Creates Smarter Marketing

It's time for brands and agencies to take their data strategy into their own hands.

/ September 12, 2018

Navigating the New TV Landscape

Cohesion and organization are possible—we must make the decision to move in this direction as an industry.

/ August 23, 2018

How Smart Strategy and Insights Ramp Up Movie Rentals

Learn how studios partner with one2one Entertainment to make the most of in-home movie rental campaigns.

/ August 8, 2018

A Simplified, Unified, TV Industry Will Help Marketers Win

The current dynamics in the TV industry should be viewed as an opportunity to initiate change to make all pieces of the ecosystem work better together in service of the advertiser.

/ July 30, 2018

One for TV

A month ago, we announced that Cross MediaWorks, Cadent Network, Cadent Technology, and one2one media have come together as a single brand, Cadent.

/ July 25, 2018

5 Takeaways from Our 2018 Upfront

Our upfront event this year, “Brand Advertising in a Data-Driven World,” was all about the evolution of brand advertising, the current media landscape and the future of advanced TV. The industry is facing challenges such as audience fragmentation, media inflation...

/ July 13, 2018

How Cadent Is Driving the TV Marketplace Forward

For some in the industry, this shift feels chaotic. However, we are excited about the new possibilities that data and technology bring to the television marketplace.

/ July 3, 2018

2018 Cannes Lions: Bringing Creative, Data & Tech Together

Every year, the Cannes Lions brings the advertising industry together to celebrate the best and most innovative creative in the world. Here are a few takeaways from the event.

/ June 27, 2018

Why I Joined the Cadent Team

Chief Product Officer Eoin Townsend on challenges and opportunities in the advanced TV ecosystem.

/ June 26, 2018

Beyond the Upfronts

The annual network upfront presentations have concluded, and agencies and advertisers are strategizing how to best act on the series of announcements, products, tools, and data that promise a more effective and efficient approach to television.

/ June 20, 2018