Today we’re proud to announce a long-term, strategic technology relationship with Liberty Global, which selected Cadent Advanced TV Platform to enable delivery of targeted ads to different households during the same program, on behalf of broadcasters and programmers. John Paul, Managing...
Platform will enable broadcasters, content owners and advertisers to deliver household addressable advertising to Liberty Global's set-top boxes and other IP devices
This week we’re recapping mobile shopping data, NFL Turkey Day ratings, YouTube news and more. Mobile shopping accounts for almost half of online holiday shopping. According to Adobe Analytics, phones garner 48% of holiday traffic to retail sites, compared to...
The Thanksgiving edition
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Unified platform connects national advertisers with addressable TV suppliers to enable at-scale, data-driven TV campaigns