Meet Cadent Advanced TV Platform

From pivot tables to a next-generation addressable TV platform

/ November 7, 2018

Cadent Launches Next-Gen National Addressable TV Platform

Unified platform connects national advertisers with addressable TV suppliers to enable at-scale, data-driven TV campaigns

/ November 7, 2018

Perception Versus Reality: What’s Possible with Addressable TV Today

Don't believe everything you've read about addressable TV.

/ November 5, 2018

This Week in #TVNews: Attribution, FilmStruck and Political TV Ads

The latest and greatest in television news.

/ November 2, 2018

How ATSC 3.0 and HbbTV 2.0 Will Enable Better TV Advertising

New standards in broadcast TV will enable interactivity in a way that hasn’t been done before.

/ October 23, 2018

This Week in #TVNews: Lady Gaga, Tom Hardy and Streaming Platforms

Streaming platforms continue springing up, and digital video spend is growing. Read the latest in TV.

/ October 12, 2018

Advertising Week 2018: Embracing Technology, Consistency and Optimization

Advertising Week holds a special place among our roster of industry events simply for its ability and willingness to be free and flexible with the content. Many media, technology and advertising-related events hone in on a specific subject, media type...

/ October 8, 2018