Category: Technology

The latest news in technology, device reviews and everything in between.

How ATSC 3.0 and HbbTV 2.0 Will Enable Better TV Advertising

New standards in broadcast TV will enable interactivity in a way that hasn’t been done before.

/ October 23, 2018

Navigating the New TV Landscape

Cohesion and organization are possible—we must make the decision to move in this direction as an industry.

/ August 23, 2018

How Cadent Is Driving the TV Marketplace Forward

For some in the industry, this shift feels chaotic. However, we are excited about the new possibilities that data and technology bring to the television marketplace.

/ July 3, 2018

Why I Joined the Cadent Team

Chief Product Officer Eoin Townsend on challenges and opportunities in the advanced TV ecosystem.

/ June 26, 2018

Beyond the Upfronts

The annual network upfront presentations have concluded, and agencies and advertisers are strategizing how to best act on the series of announcements, products, tools, and data that promise a more effective and efficient approach to television.

/ June 20, 2018