Category: Addressable TV

Meet Cadent Advanced TV Platform

From pivot tables to a next-generation addressable TV platform

/ November 7, 2018

Perception Versus Reality: What’s Possible with Addressable TV Today

Don't believe everything you've read about addressable TV.

/ November 5, 2018

Advertising Week 2018: Embracing Technology, Consistency and Optimization

Advertising Week holds a special place among our roster of industry events simply for its ability and willingness to be free and flexible with the content. Many media, technology and advertising-related events hone in on a specific subject, media type...

/ October 8, 2018

Driving Addressable Tune-in Campaigns with Smart Data Strategy

We go beyond the basics with tune-in campaigns, making the most of data and our partnerships to drive success.

/ September 26, 2018

Standardized Addressable Reporting Creates Smarter Marketing

It's time for brands and agencies to take their data strategy into their own hands.

/ September 12, 2018

How Cadent Is Driving the TV Marketplace Forward

For some in the industry, this shift feels chaotic. However, we are excited about the new possibilities that data and technology bring to the television marketplace.

/ July 3, 2018