This week, we’re talking about the 91st Academy Awards ceremony and the creative that will air during the show. We’re also looking at eMarketer’s prediction that digital ad spend will overtake traditional ad spend this year. 

Oscars Sunday is upon us. And in its 91st year, the ceremony will have no host. This year’s show will air all categories (best editing, cinematography and a few others used to be presented during commercial breaks) but now will be shown live after some public pressure. Last year, Oscars viewership fell 19% from 2017. See the full list of nominees this year, via The Hollywood Reporter. And read how Oscar wins and nominations can impact on-demand rental revenue from SVP of Cadent entertainment Karen Abram.

Take a look at Oscars commercials. This year, Budweiser, Cadillac, Google, Hennessy, IBM, Marriott, McDonald’s, Microsoft and more have committed to advertising during the event. Get a preview of the spots on Ad Age.

Netflix’s Green Eggs and Ham gets big-time cast. The animated 13-part series, which has been in the works for three years, announced the stars who will voice its characters. Talent includes Diane Keaton, Michael Douglas, Adam DeVine, Ilana Glazer, Eddie Izzard, Tracy Morgan, John Turturro, Keegan-Michael Key and Jeffrey Wright. The show will premiere next fall. (Eater)

Digital spend>traditional. eMarketer says digital ad spend will overtake traditional ad spend this year. eMarketer notes that the traditional category includes radio, print, directories, TV and out-of-home advertising. Digital ad spend includes desktop, laptop, mobile, tablets and other internet-connected devices and more. (eMarketer)

See last week’s TV trends.

Felicia Greiff

Posted by Felicia Greiff