Month: December 2018

This Week in TV News: Charlie Brown and “Die Hard”

The final TV news roundup of the year.

/ December 21, 2018

Building to the Purchase Stage of the Customer Journey

TV's place in driving purchase intent

/ December 21, 2018

Cultivating Preference in the Digital Age

TV can move customers along their journey to purchase

/ December 12, 2018

Cadent and Liberty Global Bring Data-Driven, Targeted TV to the UK

Today we’re proud to announce a long-term, strategic technology relationship with Liberty Global, which selected Cadent Advanced TV Platform to enable delivery of targeted ads to different households during the same program, on behalf of broadcasters and programmers. John Paul, Managing...

/ December 4, 2018

Liberty Global Selects Cadent to Deliver Addressable TV Ad Platform

Platform will enable broadcasters, content owners and advertisers to deliver household addressable advertising to Liberty Global's set-top boxes and other IP devices

/ December 4, 2018