Month: November 2018

This Week in TV News: NFL Ratings, YouTube Originals and Consumer Trust

This week we’re recapping mobile shopping data, NFL Turkey Day ratings, YouTube news and more. Mobile shopping accounts for almost half of online holiday shopping. According to Adobe Analytics, phones garner 48% of holiday traffic to retail sites, compared to...

/ November 30, 2018

Creating Awareness in the Digital Age

There's a new way to scale awareness

/ November 13, 2018

TV Advertising and the Customer Journey

How consumer behavior has transformed the path to purchase

/ November 12, 2018

Meet Cadent Advanced TV Platform

From pivot tables to a next-generation addressable TV platform

/ November 7, 2018

Cadent Launches Next-Gen National Addressable TV Platform

Unified platform connects national advertisers with addressable TV suppliers to enable at-scale, data-driven TV campaigns

/ November 7, 2018

Perception Versus Reality: What’s Possible with Addressable TV Today

Don't believe everything you've read about addressable TV.

/ November 5, 2018

This Week in #TVNews: Attribution, FilmStruck and Political TV Ads

The latest and greatest in television news.

/ November 2, 2018