Month: July 2018

A Simplified, Unified, TV Industry Will Help Marketers Win

The current dynamics in the TV industry should be viewed as an opportunity to initiate change to make all pieces of the ecosystem work better together in service of the advertiser.

/ July 30, 2018

One for TV

A month ago, we announced that Cross MediaWorks, Cadent Network, Cadent Technology, and one2one media have come together as a single brand, Cadent.

/ July 25, 2018

5 Takeaways from Our 2018 Upfront

Our upfront event this year, “Brand Advertising in a Data-Driven World,” was all about the evolution of brand advertising, the current media landscape and the future of advanced TV. The industry is facing challenges such as audience fragmentation, media inflation...

/ July 13, 2018

How Cadent Is Driving the TV Marketplace Forward

For some in the industry, this shift feels chaotic. However, we are excited about the new possibilities that data and technology bring to the television marketplace.

/ July 3, 2018