Month: June 2018
2018 Cannes Lions: Bringing Creative, Data & Tech Together
Every year, the Cannes Lions brings the advertising industry together to celebrate the best and most innovative creative in the world. Here are a few takeaways from the event.
Why I Joined the Cadent Team
A few years ago, Comcast CEO Brian Roberts told Bloomberg that television will change more in the next five years than in the last 50, and that sentiment holds true today. As the industry responds to a period of rapid...
Beyond the Upfronts
The annual network upfront presentations have concluded, and agencies and advertisers are strategizing how to best act on the series of announcements, products, tools, and data that promise a more effective and efficient approach to television.
The Enduring Power of
Sight, Sound, and Motion
At our 2018 Upfront, Brand Advertising in Transition, our CEO Nick Troiano spoke to an audience of more than 300 media executives about the future of brand advertising.
Introducing the Cadent Blog
Today we’re announcing that Cross MediaWorks, Cadent Network, Cadent Technology, and one2one media have come together as a single brand: Cadent.
The Next Chapter of TV Is Just Beginning
Advertisers continue to rely on television as the most powerful vehicle for emotionally resonant storytelling. Sight, sound, and motion connect with audiences as no other medium can.
