Cultivating Preference in the Digital Age

TV can move customers along their journey to purchase

/ December 12, 2018

Cadent and Liberty Global Bring Data-Driven, Targeted TV to the UK

Today we’re proud to announce a long-term, strategic technology relationship with Liberty Global, which selected Cadent Advanced TV Platform to enable delivery of targeted ads to different households during the same program, on behalf of broadcasters and programmers. John Paul, Managing...

/ December 4, 2018

Liberty Global Selects Cadent to Deliver Addressable TV Ad Platform

Platform will enable broadcasters, content owners and advertisers to deliver household addressable advertising to Liberty Global's set-top boxes and other IP devices

/ December 4, 2018

This Week in TV News: NFL Ratings, YouTube Originals and Consumer Trust

This week we’re recapping mobile shopping data, NFL Turkey Day ratings, YouTube news and more. Mobile shopping accounts for almost half of online holiday shopping. According to Adobe Analytics, phones garner 48% of holiday traffic to retail sites, compared to...

/ November 30, 2018

Creating Awareness in the Digital Age

There's a new way to scale awareness

/ November 13, 2018

TV Advertising and the Customer Journey

How consumer behavior has transformed the path to purchase

/ November 12, 2018