The annual network upfront presentations have concluded, and agencies and advertisers are strategizing how to best act on the series of announcements, products, tools, and data that promise a more effective and efficient approach to television.
At our 2018 Upfront, Brand Advertising in Transition, our CEO Nick Troiano spoke to an audience of more than 300 media executives about the future of brand advertising.
Today we’re announcing that Cross MediaWorks, Cadent Network, Cadent Technology, and one2one media have come together as a single brand: Cadent.
Advertisers continue to rely on television as the most powerful vehicle for emotionally resonant storytelling. Sight, sound, and motion connect with audiences as no other medium can.