How Smart Strategy and Insights Ramp Up Movie Rentals

Learn how studios partner with one2one Entertainment to make the most of in-home movie rental campaigns.

/ August 8, 2018

A Simplified, Unified, TV Industry Will Help Marketers Win

The current dynamics in the TV industry should be viewed as an opportunity to initiate change to make all pieces of the ecosystem work better together in service of the advertiser.

/ July 30, 2018

One for TV

A month ago, we announced that Cross MediaWorks, Cadent Network, Cadent Technology, and one2one media have come together as a single brand, Cadent.

/ July 25, 2018

5 Takeaways from Our 2018 Upfront

Our upfront event this year, “Brand Advertising in a Data-Driven World,” was all about the evolution of brand advertising, the current media landscape and the future of advanced TV. The industry is facing challenges such as audience fragmentation, media inflation...

/ July 13, 2018

How Cadent Is Driving the TV Marketplace Forward

For some in the industry, this shift feels chaotic. However, we are excited about the new possibilities that data and technology bring to the television marketplace.

/ July 3, 2018

2018 Cannes Lions: Bringing Creative, Data & Tech Together

Every year, the Cannes Lions brings the advertising industry together to celebrate the best and most innovative creative in the world. Here are a few takeaways from the event.

/ June 27, 2018

Why I Joined the Cadent Team

A few years ago, Comcast CEO Brian Roberts told Bloomberg that television will change more in the next five years than in the last 50, and that sentiment holds true today. As the industry responds to a period of rapid...

/ June 26, 2018

Beyond the Upfronts

The annual network upfront presentations have concluded, and agencies and advertisers are strategizing how to best act on the series of announcements, products, tools, and data that promise a more effective and efficient approach to television.

/ June 20, 2018

The Enduring Power of
Sight, Sound, and Motion

At our 2018 Upfront, Brand Advertising in Transition, our CEO Nick Troiano spoke to an audience of more than 300 media executives about the future of brand advertising.

/ June 13, 2018

Introducing the Cadent Blog

Today we’re announcing that Cross MediaWorks, Cadent Network, Cadent Technology, and one2one media have come together as a single brand: Cadent.

/ June 13, 2018